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Meet The Shoe Lady Productions

The Shoe Lady Productions has always been captivated by the arts. Their experience has been paved by a true passion for film, television, and theater. The Shoe Lady Productions discovered having an artistic outlet was the perfect way to express their thoughts, creativity, and imagination.


Meet The Shoe Lady

Tonja Ayers

For more than 20 years, she’s been helping others get on their feet—literally and
figuratively. Affectionately known as “The Shoe Lady” worldwide, Tonja Ayers has made
monumental strides in business, books and the big screen. A proven industry leader who is
widely respected amongst both colleagues and consumers alike, Tonja’s entrepreneurial insight,
entertainment acumen and literary genius are second to none. Featured in The Detroit News & Free Press and The Michigan Chronicle, as well as on WDIV Channel 4 NBC, this author,
playwright, retail guru and filmmaker is not only intentional about creating the life of her
dreams—but she’s most passionate about helping others do the same.

Honored with The Spirit of Detroit Award in 2019 and the Detroit Choice Award in 2021, Tonja’s wisdom in business and retail unlocked the door for her to help others who wanted to start retail businesses to glean from her—earning her the esteemed title of “The Retail Coach.” From high heels and stilettos, to standing ovations in sold-out theatres, Tonja has authored nine books and produced four films. Holding both a Bachelor of Science in Business Management and Business Administration, Tonja’s multifaceted personality, business sense and creative ability puts her in a class all by herself. A beacon of hope and inspiration to the community at-large and local business owners, its her innate desire to help others succeed that has left her standing tall in tumultuous economic times.

For more information, email or visit
You can also reach Tonja by phone by calling 248. 973.SHOE.

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